Can't check your phone to grab the latest traffic update? Just look for the nearest taxi instead.
Transportation for London will fit 200 of the city's iconic Black Cabs with digital billboards that broadcast traffic warnings.
The messages will inform drivers of traffic levels and known problems in about 50 areas around London. The system uses GPS technology to insure information is both accurate and presented in real time.
"Using the Capital's fleet of taxis to get real-time traffic information out will inform other drivers of any disruption on the network, helping them to avoid the most congested routes." said Transportation for London COO Garrett Emmerson in a press release.
BrightMove Media is the company behind the billboards. Drivers are paid £1,500 to mount the signs on their roof. The signs will also display advertising.
London has been testing several different solutions to reduce the city's infamous congestion, including a system that dynamically changes traffic light timing based on volume.
Source: ArsTechnica
No comments:
Post a Comment